Description
This instructional content is tailored for educators guiding students through the lesson, equipping them to explore online advertising, understand marketers’ strategies, and engage critically in media literacy discussions. During the session, students grasp online advertising concepts, observing how marketers create immersive digital environments for children. After studying advertising techniques, students participate in an educational online game, “creating” a website for the fictional cereal Co-Co Crunch. They then analyze natural commercial environments, identifying common “weasel words” used by advertisers.