Description
In this lesson, students grasp online advertising’s essence and marketers’ creation of captivating virtual spaces for children. After learning advertising techniques, students partake in an online game, practically simulating a website promoting the fictional cereal Co-Co Crunch. This hands-on exercise applies learned strategies, showcasing comprehension of advertising methods. Through active participation, students gain insights into online marketing complexities, honing critical thinking and media literacy. They develop a heightened awareness of digital persuasive tactics, enhancing discernment in online content navigation. This interactive experience imparts theoretical and practical advertising understanding, fostering adeptness in crafting and analyzing compelling online material.